SDR Huddle

How Can I Help?

Sales development is tough. It’s the first step in the client acquisition phase of the sales process, and a very difficult task by anyone’s standards. It is an essential piece to every company--especially those that are trying to take their... Continue Reading →

The Difficult Road

With regards to the recent catastrophic events in Texas and as a former resident of South Louisiana I could not help reflect on the events which occurred in my life. Reflecting on the very challenging times in the aftermath of... Continue Reading →

How to Create a Consistent Sales Cadence

Our time is valuable. Every minute not prospecting and engaging potential clients is time lost. One of the biggest lessons that I’ve learned as an SDR has been to structure my day efficiently by balancing best practices, data analytics, and... Continue Reading →

Six Key Steps to Discovery Call Success

I recently took part in an online Twitter chat regarding the topic of discovery calls. To perhaps start to distinguish how to run effective discovery calls, it would make sense to firstly define what the actual objective of doing discovery... Continue Reading →

Four Ways to Find and Work With Great Mentors

If you are looking to break into tech, launch a startup, or accelerate your sales career, it is essential that you find great mentors that can share direct and actionable feedback to help you grow throughout your career . Techstars... Continue Reading →

Have What it Takes?

As a manager of a SDR team and a former SDR myself, I am quite familiar with the question, “What do you want to do next?” It’s an inquiry often asked of SDRs but rarely asked of account executives, pre-sales... Continue Reading →

3 Ways to Finding and Having a 1 on 1 Conversation with a Mentor

A rule of thumb for being successful is to find a mentor who is successful and learn from them. Success leaves crumb trails. But, it seems as if anyone can label themselves an expert in anything. (I just updated my... Continue Reading →

When you fail 90% of the time

The hardest thing about sales is never giving up. Always staying positive. So many people talk about having 'thick skin', 'grit', and being able to bounce back from failure, but few can actually follow through with it. In baseball, if... Continue Reading →

Reflection = Progression

SDR? AE? BDM? SVP? Hustler...? Safe to say, I hadn’t had much exposure to the world of Inside Sales prior to Refract. I’d worked in field and event sales before this role, but entering the world of SaaS was a... Continue Reading →

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